How to Set Up an Online Casino?

Online Casino

Want to know how to set up your own online casino? Read on to find out:

Choosing the Right Platform

Source: mobiletweaks.net 

Most online gambling platforms are powered by a close-knit group of software providers who specialize in designing the core of the casino’s gaming engine, UI, and UX. The gaming software is the backbone of your website and helps you in managing all the necessary operations, from interface development to marketing and payment processing.

Now, there are two kinds of software solutions available out there. One, where the suppliers build the gaming interfaces themselves and the second where they recommend packages of other suppliers to do the job for you (a B2B business model). Contacting the suppliers directly is a cost-efficient option, although the paperwork can get tedious. B2B platforms, on the other hand, are hassle-free, quick, but a bit more expensive. Microgaming, Playtech, and RTG are some of the major gaming software suppliers that pop up when you search for a competent platform.

Gather the Gamers

Source: kaxmedia.com

An online casino is not very different from an actual one. Both need a steady supply of money and players to get the dice rolling. The trick to running an online casino is realizing the fact that you cannot please everyone. Target a group of people and localize your platform. Localization, for the virtual platform, is just not translating the web page in a particular language or using the local lingo of the country. It is more about building the services and formulating rules for a specific market. For instance, people in the UK prefer betting games while those further up north are interested in slots.

Online Payment Methods 

Source: eshopworld.com

Once you decide upon the market and have the gaming website ready, the next step is to choose a secure and reliable payment processing infrastructure. Lucky for you, there are loads of platforms online that accept debit/credit cards, e-transfers, and even digital currency. Paypal is a popular e-wallet platform that caters to all kinds of businesses. Other platforms include Neteller and Skrill, which offer customers reliable and robust services. Most casino websites also offer the traditional wire transfer method as an option. As a casino owner, you’d probably want to provide as many payment options for your clients as possible. However, note that all these platforms don’t operate free of charge; there will be some fees payable on each monetary transaction you make, so factor that in your revenue model.

Do it the Legal Way 

Source: about-online-poker.com

Online gambling is often called a “legal grey area,” i.e., most countries are okay with it while the others have certain restrictions that you have to follow. Several licensing boards have been set up in different countries across the world to avoid any shady business. There are two types of licenses you can choose from – one, for the traditional gambling-friendly nations of the European Union and the other for the offshore locations like Malta. Licensing not only decides your market but also the kind of games you can offer at your casino. Tax is another aspect you have to consider. Some offshore states provide tax-free gambling while others in the mainland are chargeable.  The cost of the license and the fees payable to the bureaucracy also varies from place to place.

Marketing and Handling the Casino 

Source: o-posts.com

Everything that you did up until this point involved the behind-the-scene operations and backend processes to get the website up and running. What happens after you launch it? You market it, of course. Growing competition and the constant upgrades in technology make marketing a mandatory part of the whole “setting up an online casino” process. Check your competition and compare other online casinos before you make a choice. Affiliate marketing is a well-known tactic that involves working with collaborators that advertise and promote your casino for a fee. Other than that, you’ll also have to work on the SEO and SEM of the website for expanding your customer base.

The Bottom Line 

Casino gaming, for all its glitz and glamour, is not everyone’s cup of tea. For starters, it takes much more than sheer dumb luck to win a game of cards. Shrewd mathematical calculations and a deep insight of the human psyche are what set a successful casino apart from a mediocre one. This guide gives you a dependable roadmap you can trust as you start to set up your online casino.